Is it the Content or the Vision?
Lately, I’ve been thinking about how organizations are able to grow wildly and others are dying a very slow death, regardless of the economy. Tony Morgan made a post about an older couple finding Christ at their satellite campus in South Carolina. Their content is definitely created for a younger demographic, but the message reached them.
Great content is definitely necessary but how does that great content reach people? Some may use the term intent, but i’ll use vision. I think it’s clear the churches or organizations(take Fox News as example, or MSNBC for that matter) that have a clearly defined vision are succeeding. Their content is reaching those that need it. i really don’t think that their success is about flashy graphics, music, or presentation. It’s clearly about vision, once the vision is lost the slow march towards death begins. Set the vision and start creating the content!
